Regardless of the size of the business, revenue depends upon leads. For making a brand successful, you have to convert the potential leads into loyal customers. And to do that, you need to have a proper vision of sales and marketing leads efficiently. Now, drive more sales with our customised lead generation strategies. Our team of experienced lead management specialists will provide a powerful lead management process to control your customer journey.
Firstly, we analyse and determine your buyer types and define their personas. Accordingly, you will be able to identify the ideal lead type for your product or service. Our experts at Ivan, will capture leads from various sources such as Email, Website, Google, Facebook, Referrals, Paid ads, and so on. By centralising and automating the lead capture process, we ensure zero lead leakage.
We track and organise the progress of prospective sales leads at every stage of the sales funnel. Through pipeline management, we assist you in labeling your focused leads into Warm, Hot, and Cold tags to ensure higher conversions. Furthermore, we will segregate your leads based on parameters such as region, behaviour, purchase history, etc., and pass it on to the appropriate sales representative.
Our lead generation experts at Ivan Infotech, score and check out the lead qualification that comes through the pipeline management process. The concerned lead is being predicted on numbers about how likely the lead might be to opt for the product or services thereby making them sales-ready. The scoring model is based on the lead’s interest in the products or services, engagement with the brand, and buying history.
Every lead has its unique requirements that a company must take care of. The qualified leads are finally distributed to the concerned departments as per the requirements and are transferred to the sales team to enable them to understand the customer needs. The professionals at Ivan enable you to gain insights into the lead reports to identify the arenas that are in demand and the areas that can be improved.
Our professionals at Ivan Infotech set up an omnichannel marketing strategy for transforming new leads into conversions. This further helps brands to establish loyal relationships with their customers. We nurture leads through social media, paid marketing, live chats, and other methodical strategies. We make use of effective marketing automation techniques to reduce time and save money. Making use of marketing automation makes lead management campaigns more effective and result-driven.
Not all potential leads are sales-ready. Many of them still need to have a research and awareness phase. As one of the expert solution providers in lead generation, we try to figure out whether our client’s services will solve the pain points of their customers. Lead nurturing means educating and demonstrating the value of every product or service. With the lead management strategy in place, you can make nurture campaigns to make these leads work.
A company's long-term viability depends on the leads. We at Ivan Infotech understand that the revenue and the growth of your company relies on lead generation and therefore, we strategise your lead generation process accordingly. We make sure to present a reliable, trust worthy lead generation and management through effective strategical measures. Ivan takes into consideration your chief agenda and provides you with quality leads that benefits your company in numerous ways.
We believe in a systematic process to generate leads and make sure that each process gets the desired attention in order to make potential leads turn to sales. Our specialists of lead generation and management from Ivan will design the lead generation funnel through a series of stages that a lead has to encompass from the point of interaction to finally convert into a customer thereby bringing out the quality leads among the heaps.
We start with the awareness stage and ensure that the targetted audience get aware of your brand. Our focus is on the quality leads for the buyers who tend to show keen interest and started off with the process of purchasing the products or services thereby enhancing on quality leads.
The second to the lead generation funnel comes to the concentration of the better quality leads where our lead generation specialists at Ivan takes into consideration about the leads that might be turning into customer by nurturing these leads. However, these leads are basically unsure about their purchase.
In the bottom phase of the lead generation funnel includes the starting phase of the leads where they intend to gain information about the services and products that might be helpful as they are likely to be ready to make the purchase of the products or services.
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