Bespoke Lead Management Services to Increase Conversions

Regardless of the size of the business, revenue depends upon leads. For making a brand successful, you have to convert the potential leads into loyal customers. And to do that, you need to have a proper vision of sales and marketing leads efficiently. Now, drive more sales with our customised lead generation strategies. Our team of experienced lead management specialists will provide a powerful lead management process to control your customer journey.

Identify and Capture Leads

Identify and Capture Leads

Firstly, we analyse and determine your buyer types and define their personas. Accordingly, you will be able to identify the ideal lead type for your product or service. Our experts at Ivan, will capture leads from various sources such as Email, Website, Google, Facebook, Referrals, Paid ads, and so on. By centralising and automating the lead capture process, we ensure zero lead leakage.

Pipeline Management

Pipeline Management

We track and organise the progress of prospective sales leads at every stage of the sales funnel. Through pipeline management, we assist you in labeling your focused leads into Warm, Hot, and Cold tags to ensure higher conversions. Furthermore, we will segregate your leads based on parameters such as region, behaviour, purchase history, etc., and pass it on to the appropriate sales representative.

Lead Scoring and Qualification

Lead Scoring and Qualification

Our lead generation experts at Ivan Infotech, score and check out the lead qualification that comes through the pipeline management process. The concerned lead is being predicted on numbers about how likely the lead might be to opt for the product or services thereby making them sales-ready. The scoring model is based on the lead’s interest in the products or services, engagement with the brand, and buying history.

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Lead Distribution

Lead Distribution

Every lead has its unique requirements that a company must take care of. The qualified leads are finally distributed to the concerned departments as per the requirements and are transferred to the sales team to enable them to understand the customer needs. The professionals at Ivan enable you to gain insights into the lead reports to identify the arenas that are in demand and the areas that can be improved.

Marketing Automation

Marketing Automation

Our professionals at Ivan Infotech set up an omnichannel marketing strategy for transforming new leads into conversions. This further helps brands to establish loyal relationships with their customers. We nurture leads through social media, paid marketing, live chats, and other methodical strategies. We make use of effective marketing automation techniques to reduce time and save money. Making use of marketing automation makes lead management campaigns more effective and result-driven.

Lead Nurturing

Lead Nurturing

Not all potential leads are sales-ready. Many of them still need to have a research and awareness phase. As one of the expert solution providers in lead generation, we try to figure out whether our client’s services will solve the pain points of their customers. Lead nurturing means educating and demonstrating the value of every product or service. With the lead management strategy in place, you can make nurture campaigns to make these leads work.

The Benefits Of Lead Generation

A company's long-term viability depends on the leads. We at Ivan Infotech understand that the revenue and the growth of your company relies on lead generation and therefore, we strategise your lead generation process accordingly. We make sure to present a reliable, trust worthy lead generation and management through effective strategical measures. Ivan takes into consideration your chief agenda and provides you with quality leads that benefits your company in numerous ways.

Generate Business Opportunities

Boost Your Revenue

Automate Lead Generation and Assignment

View Lead Lifecycle and Create Engagement

Enhance Visibility

Expands The Market

Gathers Customer Reviews

Boosts Brand Awareness

Highly cost-effective

Enhanced customer journey

Increase ROI

Shorten sales process

Top Of The Funnel

Top Of The Funnel

We start with the awareness stage and ensure that the targetted audience get aware of your brand. Our focus is on the quality leads for the buyers who tend to show keen interest and started off with the process of purchasing the products or services thereby enhancing on quality leads.

Middle Of The Funnel

Middle Of The Funnel

The second to the lead generation funnel comes to the concentration of the better quality leads where our lead generation specialists at Ivan takes into consideration about the leads that might be turning into customer by nurturing these leads. However, these leads are basically unsure about their purchase.

Bottom Of The Funnel

Bottom Of The Funnel

In the bottom phase of the lead generation funnel includes the starting phase of the leads where they intend to gain information about the services and products that might be helpful as they are likely to be ready to make the purchase of the products or services.

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Frequently Asked Questions (FAQ)

Why are Lead Generation Services important?

Lead generation services are crucial because they:

  • Help businesses find potential customers.
  • Increase sales and revenue.
  • Improve the efficiency of marketing efforts.
  • Provide valuable insights into customer behavior and preferences.
  • Enhance brand awareness and visibility.
What are the common methods used in Lead Generation?

Some of the common methods applied during lead generation are as follows –

  • Content Marketing: Creating and sharing valuable content to attract and engage potential customers.
  • Email Marketing: Sending targeted emails to prospects to nurture and convert them into leads.
  • Social Media Marketing: Using social media platforms to reach and engage potential customers.
  • SEO (Search Engine Optimization): Optimizing website content to rank higher in search engine results and attract organic traffic.
  • PPC (Pay-Per-Click) Advertising: Running paid ads on search engines and social media to drive targeted traffic.
  • Webinars and Events: Hosting online or offline events to attract and engage prospects.
  • Cold Calling: Reaching out to potential customers via phone calls.
  • Referral Programs: Encouraging existing customers to refer new prospects.
What is the difference between inbound and outbound lead generation?

Inbound Lead Generation: Attracts leads by creating valuable content and experiences tailored to the needs of potential customers. It includes methods like content marketing, SEO, and social media marketing.

Outbound Lead Generation: Proactively reaches out to potential customers through methods like cold calling, email outreach, and direct mail.

What role does content marketing play in lead generation?

Content marketing plays a crucial role by –

  • Attracting and engaging potential customers with valuable and relevant content.
  • Establishing authority and credibility in the industry.
  • Nurturing leads through different stages of the buyer’s journey.
  • Encouraging prospects to take action and convert into leads.
What metrics are used to measure the effectiveness of lead generation?

Key metrics to measure the effectiveness of lead generation are as follows –

  • Number of Leads: Total number of leads generated.
  • Lead Conversion Rate: Percentage of leads that convert into customers.
  • Cost Per Lead (CPL): Average cost to acquire a lead.
  • Lead Quality: Measure of how likely leads are to convert into customers.
  • Customer Acquisition Cost (CAC): Total cost to acquire a customer, including lead generation costs.
  • Return on Investment (ROI): Revenue generated from leads compared to the cost of lead generation.
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