Taking your first steps to start an online store all on your own may seem formidable.
A bunch of questions needs to be addressed - Where do you sell? What tactics to use to convince people to buy? What level of marketing is needed? How to actually generate revenue and process payments?
With the right ecommerce software solutions you can be assured of smooth transactions, seamless customer orders, clear shipping settings and excellent security.
We’ve touched upon key factors that will help you start a successful online store.
It’s undeniable that the use of smartphones for online shopping keeps rising with every passing day.
Merchants need to work double-time to create a site design that is mobile-friendly.
This ensures that shoppers can make purchases, regardless of the device they’re using.
Your online store would need to be designed in accordance with operating system requirements to boost your site’s responsiveness.
Research suggests that 93% of online shoppers consider a site’s visual appeal before making a purchase.
So, if your site’s web design is shoddy, you can’t expect a thriving ecommerce business.
Your ecommerce industry solutions need to have intuitive layouts, clean designs and follow the latest web design trends.
What’s more it gives sellers complete control over their customers’ experiences.
Online stores need to generate traffic if they want to experience sales.
But, how do you draw traffic to your site? The simple answer is- Search Engine Optimization.
A good sprinkling of SEO keywords in your product titles and descriptions is likely to get your site to rank higher on search engine results pages.
The higher the number of people who find you online, the more site visits and conversions you could potentially get.
Offering free shipping may seem counterproductive at first and you may worry about the upfront costs.
Nevertheless, a high number of merchants have witnessed huge returns and amplified sales on offering their customers free shipping.
Make your generous policy blatantly clear to your shoppers by giving it a prominent place on your online store’s home page.
You can’t have an online store with payments options. Customers tend to have preferred payment methods.
So, provide them with a wide choice of popular payment options that will allow them to seamlessly make a purchase.
Additionally, you can give customers the option of saving their payment details to ensure that further purchases will be a breeze.
It’s important to align your online store to your target buyers’ needs and preferences. Once you are able to strategically craft each element of your ecommerce store you will begin to experience more and more conversions.